Row360: Feet First – the launch of Project B rowing shoes

Project B, the new collaboration by BAT Logic and Bont Cycling’s new rowing arm Bont Rowing was covered in depth for the launch the first product from our performance partnership – the Project B rowing shoe.

“We started the process with a wide view on what was needed – durability, low weight, force transfer, stability and comfort as well as something that looked good. Your boat is an expensive item that is unfortunately, often fitted with equipment that doesn’t reflect the quality of the shell. When your feet, hands and seat are the only touch points, the importance of a quality shoe is paramount.”

Read more in the exciting Project B  article here:


Thanks to the team at Row360 for their brilliant publications.

Want to keep on top of BAT Logic and Project B’s latest?

Newsletter Sign up

Find speed with the BAT newsletter including interviews, updates and specials!
  • This field is for validation purposes and should be left unchanged.

Or, hit our NEWS page for more instant reading.


Learn more about BAT Logic products